Just having a website is not good enough unless it is not appealing customers. If you are keeping an ugly old website, treat it like you are losing more than 60% customers just because of that, more than 80% customers can browse you up online and contact you. If your website is not mobile friendly then still you’re losing your business, according to the current internet stats, 60% of website visitors will come via mobile devices by 2015. However, I am going to explain a few useful tips to simplify your website that can be done by yourself or perhaps you might get a professional to get it done so that you can run your business with the modern technologies.
Branding Should Explain Business: First thing first, branding is the most important part of your business website, it includes a logo, flyers and other stationary. Well, a logo must be creative and speaks about your business, what you do and what you provide. The logo must be placed on the top right side of your website design and must be linked to the HOME or landing page, it helps visitors to come back to the landing page of a website, no matter where they are.
User Friendly Website Navigation: Navigation must be the most important part of the business website, if you are not having a good navigation then your visitors must be lost and will leave your website from landing page itself. Navigation must be very much user friendly so that anyone can understand how to browse your website. Navigation should be placed on the top of the landing page because most of people don’t prefer to scroll down to click internal pages. Make it as highlighted as possible.
Website Design Should Be Uncluttered: Business website visitors don’t like a mess and if they find themselves an uncomfortable while surfing your website then they might leave you immediately. Make it simple yet creative and layout must be relevant to your business. Display your work as a clean slideshow so that people will browse your services and further on.
Use Color and Fonts Relevant to Business: As soon as you have your branding design, make sure that your website color theme should not be far from that otherwise visitors will confuse that it is a real website for your business or a fake one. Apply your brand colors for your website, it will increase the trust’s ability of your business.
Apply Branded Business Photos: Most of people spend thousands of dollars on the website design and marketing but when it comes to use the branded images of the business then they ask to use images that can be easily found on the google but that’s not a good handling practice. People like to see your business images and if you want to use some corporate images then feel free to buy them originally so that nobody else can use that, it will help you to make the reputation of your business website.
Consider Subpages Like Home Page: Basically most of business owners concentrate on the landing page functions and ignore most of the subpages, even without content, well that can be worst for any business. Not only visitors dislike them but also you will lose your google ranking eventually.
Adapt Responsive Web Design: Again, this is the most important, as said before most of visitors will come from the mobile devices so your business website must be responsive and easy to load. Responsive designs use html5 and CSS3, this is the latest technology at this time.
Get Rid of Flash Out Of Your Mind: Forget about the Flashy scripts and use JQuery which works exactly like a flash but approved by responsive wireframes. Nobody is going to wait to load the flash since they have thousands of other responsive website options.
Avoid Using Images For Form Buttons: This point comes under responsive category if you have decided to go with responsive layouts then avoid using big image form buttons. Adapt CSS text buttons that can be easily loaded and fit in any device.
Analyze Website Design: Finally: Finally, it’s good to see what we have done, it’s called the Website Analysis. There are many performance testing tools for example: Pingdom. Google has also launched Google insights for search, it’s a tool that helps business owners and marketers understand the search behaviour of the website.
If you think that you are technical enough to follow these basic tips then move ahead and give it a try, I am sure that it will boost the conversion of your website. On the other hand, hire a web design company in your local and get a professional to get it done.
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